Our Company | Royal Truck & Trailer Sales & Service, Inc

May 11, 2021

About Our Company

At Superior Auto, we take pride in being a prominent leader in the automotive industry, dedicated to providing exceptional vehicles and unparalleled services. With our unwavering commitment to customer satisfaction, we have built a solid reputation as a trusted provider in the market.


Established over three decades ago, our company, Royal Truck & Trailer Sales & Service, Inc, has been a driving force behind the success of countless individuals and businesses in the automotive arena. We started as a small family-owned business with a vision to deliver superior quality vehicles and services to our clients.

Over the years, through our unwavering dedication and continuous innovation, we have grown exponentially, expanding our operations and becoming a recognized name in the industry. Our commitment to excellence and customer satisfaction has been the cornerstone of our success story.

Values and Philosophy

At Superior Auto, we firmly believe in upholding a set of core values that define our company's culture and guide our every action:

  • Quality: We are committed to providing vehicles of the highest quality, ensuring our clients' satisfaction and peace of mind.
  • Integrity: We conduct our business with honesty and integrity, fostering trust and long-term relationships with our customers.
  • Reliability: Our reliability is unmatched, and we strive to deliver consistent and reliable services to meet our clients' needs.
  • Innovation: We continuously seek innovative solutions and embrace technological advancements to stay ahead of the competition and ensure unmatched customer experiences.
  • Community: We actively engage with and support our local community, believing in the importance of giving back and making a positive impact.

Commitment to Customer Satisfaction

Our customers are at the heart of everything we do. We are dedicated to providing exceptional personalized services, addressing individual needs, and exceeding expectations. Our knowledgeable and friendly team of professionals is always ready to assist, guiding customers throughout their journey with us.

From the initial consultation to the final purchase or service, we aim to provide a seamless experience, ensuring that each customer receives the highest level of attention and care. We value long-term relationships and strive to be a trusted partner for all automotive needs.

Range of Vehicles

Superior Auto offers an extensive range of vehicles to cater to diverse preferences and requirements. Whether you are looking for sleek sedans, rugged SUVs, powerful trucks, or any other type of vehicle, we have got you covered.

Our inventory includes vehicles from renowned brands, carefully selected to ensure quality, reliability, and performance. We understand that every customer has unique needs, and our experienced team is here to assist in finding the perfect vehicle that suits both preferences and budget.

Services Offered

In addition to our wide range of vehicles, we also provide comprehensive services to ensure a holistic automotive experience for our customers. Our services include:

  • Sales: We offer competitive pricing and flexible financing options to help customers find and purchase their dream vehicles.
  • Service & Maintenance: Our certified technicians provide expert maintenance and repair services to keep vehicles in top condition.
  • Parts & Accessories: We offer a variety of genuine parts and accessories to enhance the functionality, aesthetics, and performance of vehicles.
  • Trade-Ins: Customers can trade in their current vehicles, receiving fair and transparent evaluations to make the process seamless and convenient.

Why Choose Us?

When it comes to vehicles and automotive services, Superior Auto stands out from the crowd. Here are some reasons why you should choose us:

  • Experience: With over three decades of experience, we have developed a deep understanding of the automotive industry, ensuring expert guidance and support for our customers.
  • Quality Assurance: Our commitment to quality ensures that every customer receives a vehicle and services that meet the highest standards.
  • Customer-Centric Approach: We prioritize our customers' needs, providing personalized attention and tailored solutions to ensure their complete satisfaction.
  • Expert Team: Our team of professionals is highly knowledgeable, skilled, and passionate, ready to go above and beyond to assist customers in their automotive journey.
  • Reputation: Our reputation as a trusted and reliable company speaks for itself, with numerous satisfied customers and positive feedback.
  • Convenience: We offer a seamless and convenient experience, from browsing through our extensive inventory to accessing our comprehensive range of services under one roof.

Contact Us

If you have any inquiries, want to schedule a test drive, or require any assistance, please feel free to reach out to us. Our friendly team is here to help!

Thank you for considering Superior Auto as your trusted source for all your automotive needs. We look forward to serving you and providing an exceptional experience that exceeds your expectations.

Leona Forsberg
Impressed by the long-standing reputation of Royal Truck & Trailer! Exceptional vehicles and services!
Nov 8, 2023